DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/eabc9d/the_future_of_hous) has announced the addition of the "The Future of Household Care Consumer Trends in Australia" report to their offering.
Understanding the most important trends impacting Australian consumers requires a broader understanding of the macro environment forces that have affected Australia in recent years. This report outlines how these social drivers translate into distinct attitudinal and behavioral shifts among Australian consumers with respect to household care shopping and consumption.
Features and benefits:
* Identify the five most important consumer developments occurring in Australia, and understand how these affect consumers' household care choices
* Gain an in-depth understanding of the broader socio-demographic, economic and technological forces shaping Australian consumer behavior
* Benefit from Australia-focused consumer insight, benchmarked against global sentiment, to cater for contextualized, region-specific information needs
Highlights:
* Nearly one-quarter of Australians will be over 65 by 2050. Addressing population aging requires rethinking of all aspects of a company's marketing strategyfrom product design to promotion. Companies need to take a proactive approach to addressing this historically undervalued segment, in order to capitalize on rapidly shifting demographic trends.
* Over four-in-10 Australians find shopping enjoyable, but almost the same proportion think there is too much product choice when shopping. Retailers can reconcile this paradox by competing on non-price characteristics such as customer service and in-store layout, to ensure the shopping experience is interesting and engaging for Australians.
* Less than half of Australians believe natural household cleaning products are as effective as non-natural offerings. Manufacturers of natural products need to be doing more to convince consumers that the science of natural formulation does not mean a compromise.
Your key questions answered:
* How do Australian consumers define 'value-for-money' and how have value orientations changed in recent years?
* How are Australians using the internet to make household care choices? What influence is improving connectivity exerting on Australian lifestyles?
* How will private label household care products fare now that the economic downturn is effectively over? What do Australians think about private label?
* What are the most influential claims guiding Australians' household care choices? How do these relate to more general attitudes towards the home?
* What are the latest products and brands that are effectively addressing the needs of Australian household care consumers?
Brands to watch:
* Coles Green Choice
* Method
* This Works
* P&G Future Friendly
* Seventh Generation
For more information visit http://www.researchandmarkets.com/research/eabc9d/the_future_of_hous
Source: Datamonitor
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